Black Friday and Cyber Monday are the busiest shopping days around the world. Every store, whether it’s online or brick-and-mortar, will take part in some way to offer special offers to their customers but to compete with competitors, brands must be able to keep up with the demand and provide top-notch experiences.
Here are some tips to consider for Black Friday and Cyber Monday 2021:
Offer several payment methods on your eCommerce website.
The more payment options you offer, the more likely you are to appeal to a wider audience. If you do not provide a payment method that your customer is comfortable with it is more likely that they will drop off and shop somewhere else.
Communicate your shipping policies
Be clear and communicate your shipping rates and methods to your customers. Provide a clear shipping policy that ensures your customer know how long the delivery time can be during the present circumstances.
Can you offer free shipping for Black Friday and Cyber Monday? If you can, make sure this is displayed clearly across your website as it may entice customers to make a purchase for this reason alone.
Advertise your upcoming Black Friday and Cyber Monday deals on social media.
Creating a great social media marketing campaign is essential for letting your customers know what deals you have on products so you can build excitement and anticipation ahead of Black Friday and Cyber Monday.
You should also create a hard to resist email marketing campaign, so your customers are receiving special offers and discounts straight to their inbox!
Enhance your design with a new landing page or banner.
Create a new landing page or design an eye-popping banner that highlights your store’s exclusive, limited-time deals.
If shoppers are unable to identify any kind of ongoing sale, you’ll find their visits incredibly short-lived. Bring eyeballs to your deals by capturing customer attention with clear, precise, well-implemented marketing designs.
Don’t forget, Black Friday and Cyber Monday are just around the corner! Start your planning now to ensure your business is properly prepared for the year’s biggest shopping days.